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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're creating a new brand or repositioning a multinational corporation, launching a new consumer product in the mass market or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn is a premier full-service branding agency whose business planning and strategic development solutions attract a world-class clientele, including corporate giants, celebrities, innovative product manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, innovation, research, corporate branding, national retail product sales, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn Group offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether advising during a merger or acquisition, introducing an innovative product, launching a digital marketing plan or helping create new revenue streams—our clients have discovered that we consistently deliver results that change markets—and increase shareholder value.
ACG
Alacra
AllianceBernstein
Brand Systems
The American Stock Exchange
Bell Atlantic
Beth Israel Health Care System
Bloomberg
College Television Network
Capitol Direct
Cartoon Network
CBS
Cendant
Channel One Network
Children’s Television Workshop
Church Pension Fund
Citigroup
Cleveland Airport System
College Television Network
SABRE Awards
Data Downlink
The Dreyfus Corporation
Dr. Weil
Entertainment Weekly
ESPN
The Equitable
Evian
Fidelity Investments
Fine Art Lamps
Food Network
Good Housekeeping
Goldome Bank
Greater New York Insurance
HarperCollins Publishers
The Hertz Corporation
Hicks, Muse, Tate & Furst
ibeam.com
Infiniti (Nissan)
JetBlue Airways
Jupiter Research
Marsh & McLennan, Inc.
MasterCard International
Mellon Financial
Merrill Lynch
The Mony Group
NASDAQ
New Line Cinema
New York Life
New York Philharmonic
Nikon
OshKosh B’Gosh
Pantone
Pepsico
PricewaterhouseCoopers
Primerica
Prudential Financial
Radio City Music Hall
Ramada
Random House
Sanyo
Sesame Street
Sharp Electronics Corporation
Sheraton
Simon and Schuster
Snowball.com
St. Luke’s-Roosevelt
Times Mirror
Time Warner
TNT
The Banking Channel
The Reader’s Digest Association
Tradescape Corp
Travelers Group
Travelers Insurance Companies
Turkiye Is Bankasi
UNISYS
Unum Corporation
VH1
WearLogic
Weiss, Peck & Greer
Wells Fargo

American Banker

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