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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're launching a new product in the mass market, creating a brand or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn's business planning and strategic product development solutions attract a world-class clientele, including corporate giants, celebrities, innovative manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, retail sales, innovation, research, branding, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether introducing an innovative product, advising a corporate transaction or helping to create new revenue streams—our clients have discovered that we consistently deliver results that transform entire markets—while increasing shareholder value.

AlacraBackground
Data Downlink — a spin-off of Knight Ridder — was providing a unique blend of business and financial information to wide range of financial institutions and related organizations. While successful, we were retained by the founders to study and suggest a way to amplify the brand image and present a cohesive identity that would take its diverse products and services to a new level.
Approach
Working closely with the executives, we helped position and repackage the company and its services, including the business search engine known as Portal B and database service, excel under the new name and brand name Alacra. We then created a new visual identity and system to organize all communications within an elegant and appropriate brand identity across all products and services, presenting a cohesive market facing identity and value proposition.
Results
Alacra now has a diverse customer base of more than 600 companies, representing over 50,000 end-users worldwide. The company’s primary focus is investment and commercial banking, as well as management consulting, law and global companies. Alacra continues to provide fast, sophisticated online and offline services that allow users to quickly find, analyze, package and present mission-critical business information.

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