Data Downlink — a spin-off of Knight Ridder — was providing a unique blend of business and financial information to wide range of financial institutions and related organizations. While successful, we were retained by the founders to study and suggest a way to amplify the brand image and present a cohesive identity that would take its diverse products and services to a new level.
Working closely with the executives, we helped position and repackage the company and its services, including the business search engine known as Portal B and database service, excel under the new name and brand name Alacra. We then created a new visual identity and system to organize all communications within an elegant and appropriate brand identity across all products and services, presenting a cohesive market facing identity and value proposition.
Alacra now has a diverse customer base of more than 600 companies, representing over 50,000 end-users worldwide. The company’s primary focus is investment and commercial banking, as well as management consulting, law and global companies. Alacra continues to provide fast, sophisticated online and offline services that allow users to quickly find, analyze, package and present mission-critical business information.