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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're creating a new brand or repositioning a multinational corporation, launching a new consumer product in the mass market or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn is a premier full-service branding agency whose business planning and strategic development solutions attract a world-class clientele, including corporate giants, celebrities, innovative product manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, innovation, research, corporate branding, national retail product sales, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn Group offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether advising during a merger or acquisition, introducing an innovative product, launching a digital marketing plan or helping create new revenue streams—our clients have discovered that we consistently deliver results that change markets—and increase shareholder value.
CHRISTOPHER JOHNSON’S COLUMN IN BRANDING MAGAZINE: UNDER ARMOUR’S UNEXPECTED BRAND MANAGEMENT PROBLEM IN SOCHI
Christopher Johnson’s column in Branding Magazine: Under Armour’s Unexpected Brand Management Problem in Sochi.  Read the story here: http://www.brandingmagazine.com/2014/02/19/under-armour-brand-management-problem-sochi/ Read more
Christopher Johnson in The Wall Street Journal Marketwatch on why Increased M&A Activity in Europe May Signal the Beginning of Global Economic Recovery
Holcim Switzerland Acquires France’s Lafarge - Branding Expert Christopher Johnson, Shares his Opinion on Why Increased M&A Activity in Europe May Signal the Beginning of a Global Economic Recovery.  Read the story here:  http://www.marketwatch.com/story/holcim-switzerland-acquires-frances-lafarge-2014-04-10 Read more
WhatsApp’s Meteoric Rise and Marketing Potential
Facebook’s decision to acquire WhatsApp seems to have increased the chat app’s popularity even more than most analysts expected. Recently, the founder of the popular social app, Jan Koum, announced that WhatsApp has hit 600 million monthly active users. Just in April the messaging app had 500 million active users, which means that it has been pulling in more than 20 million users every month. Read more
CHRISTOPHER JOHNSON COMMENTS IN BRANDING MAGAZINE: HOW WILL SOCHI AFFECT THE OLYMPIC BRAND?
Christopher Johnson, CEO of branding firm Whitehorn Group, New York Comments in Branding Magazine: How will Sochi affect the Olympic brand?.  Read the story here:  http://www.brandingmagazine.com/2014/02/09/olympic-brand-vs-putins-agenda/ Read more
CHRISTOPHER JOHNSON COMMENTS IN BRANDING MAGAZINE ON YAHOO’S BRAND
Christopher Johnson, CEO of brand strategy firm Whitehorn Group comments in Branding Magazine on Yahoo’s Brand  read the complete story: http://www.brandingmagazine.com/2014/02/06/yahoos-brand-strategy-next-big-thing/   Read more
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