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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're launching a new product in the mass market, creating a brand or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn's business planning and strategic product development solutions attract a world-class clientele, including corporate giants, celebrities, innovative manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, retail sales, innovation, research, branding, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether introducing an innovative product, advising a corporate transaction or helping to create new revenue streams—our clients have discovered that we consistently deliver results that transform entire markets—while increasing shareholder value.
CHRISTOPHER JOHNSON’S COLUMN IN BRANDING MAGAZINE: UNDER ARMOUR’S UNEXPECTED BRAND MANAGEMENT PROBLEM IN SOCHI
Christopher Johnson’s column in Branding Magazine: Under Armour’s Unexpected Brand Management Problem in Sochi.  Read the story here: http://www.brandingmagazine.com/2014/02/19/under-armour-brand-management-problem-sochi/ Read more
Christopher Johnson in The Wall Street Journal Marketwatch on why Increased M&A Activity in Europe May Signal the Beginning of Global Economic Recovery
Holcim Switzerland Acquires France’s Lafarge - Branding Expert Christopher Johnson, Shares his Opinion on Why Increased M&A Activity in Europe May Signal the Beginning of a Global Economic Recovery.  Read the story here:  http://www.marketwatch.com/story/holcim-switzerland-acquires-frances-lafarge-2014-04-10 Read more
WhatsApp’s Meteoric Rise and Marketing Potential
Facebook’s decision to acquire WhatsApp seems to have increased the chat app’s popularity even more than most analysts expected. Recently, the founder of the popular social app, Jan Koum, announced that WhatsApp has hit 600 million monthly active users. Just in April the messaging app had 500 million active users, which means that it has been pulling in more than 20 million users every month. Read more
CHRISTOPHER JOHNSON COMMENTS IN BRANDING MAGAZINE: HOW WILL SOCHI AFFECT THE OLYMPIC BRAND?
Christopher Johnson, CEO of branding firm Whitehorn Group, New York Comments in Branding Magazine: How will Sochi affect the Olympic brand?.  Read the story here:  http://www.brandingmagazine.com/2014/02/09/olympic-brand-vs-putins-agenda/ Read more
CHRISTOPHER JOHNSON COMMENTS IN BRANDING MAGAZINE ON YAHOO’S BRAND
Christopher Johnson, CEO of brand strategy firm Whitehorn Group comments in Branding Magazine on Yahoo’s Brand  read the complete story: http://www.brandingmagazine.com/2014/02/06/yahoos-brand-strategy-next-big-thing/   Read more
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