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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're launching a new product in the mass market, creating a brand or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn's business planning and strategic product development solutions attract a world-class clientele, including corporate giants, celebrities, innovative manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, retail sales, innovation, research, branding, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether introducing an innovative product, advising a corporate transaction or helping to create new revenue streams—our clients have discovered that we consistently deliver results that transform entire markets—while increasing shareholder value.

nikonpublishingBackground
Nikon asked White Horn Group to develop a branded consumer publication which would speak to photographers worldwide.
Approach
To leverage the strength of the Nikon brand for a consumer publication required our in-depth approach to brand analysis coupled with our wide experience in custom publishing. The unique combination allowed for the development of a sound strategy and editorial model with effective marketing and production techniques to plan a successful subscription based publication. Data and analysis have been continuously used to increase recognition of the brand and to include Nikon World into every aspect of Nikon’s consumer and dealer presence.
Results
Nikon World is an overwhelming success as a publication and marketing vehicle for Nikon with a growing paid subscriber base and a list of contributing authors and professional photographers that are at the top of the profession.The publication, which is as beautiful as it is written, has developed into the voice of Nikon to consumers generating unmatched consumer and professional good will

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