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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're creating a new brand or repositioning a multinational corporation, launching a new consumer product in the mass market or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn is a premier full-service branding agency whose business planning and strategic development solutions attract a world-class clientele, including corporate giants, celebrities, innovative product manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, innovation, research, corporate branding, national retail product sales, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn Group offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether advising during a merger or acquisition, introducing an innovative product, launching a digital marketing plan or helping create new revenue streams—our clients have discovered that we consistently deliver results that change markets—and increase shareholder value.

nikonpublishingBackground
Nikon asked White Horn Group to develop a branded consumer publication which would speak to photographers worldwide.
Approach
To leverage the strength of the Nikon brand for a consumer publication required our in-depth approach to brand analysis coupled with our wide experience in custom publishing. The unique combination allowed for the development of a sound strategy and editorial model with effective marketing and production techniques to plan a successful subscription based publication. Data and analysis have been continuously used to increase recognition of the brand and to include Nikon World into every aspect of Nikon’s consumer and dealer presence.
Results
Nikon World is an overwhelming success as a publication and marketing vehicle for Nikon with a growing paid subscriber base and a list of contributing authors and professional photographers that are at the top of the profession.The publication, which is as beautiful as it is written, has developed into the voice of Nikon to consumers generating unmatched consumer and professional good will

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