Nikon asked White Horn Group to develop a branded consumer publication which would speak to photographers worldwide.
To leverage the strength of the Nikon brand for a consumer publication required our in-depth approach to brand analysis coupled with our wide experience in custom publishing. The unique combination allowed for the development of a sound strategy and editorial model with effective marketing and production techniques to plan a successful subscription based publication. Data and analysis have been continuously used to increase recognition of the brand and to include Nikon World into every aspect of Nikon’s consumer and dealer presence.
Nikon World is an overwhelming success as a publication and marketing vehicle for Nikon with a growing paid subscriber base and a list of contributing authors and professional photographers that are at the top of the profession.The publication, which is as beautiful as it is written, has developed into the voice of Nikon to consumers generating unmatched consumer and professional good will