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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're launching a new product in the mass market, creating a brand or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn's business planning and strategic product development solutions attract a world-class clientele, including corporate giants, celebrities, innovative manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, retail sales, innovation, research, branding, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether introducing an innovative product, advising a corporate transaction or helping to create new revenue streams—our clients have discovered that we consistently deliver results that transform entire markets—while increasing shareholder value.

BloombergbrandingBackground
Bloomberg, the financial powerhouse, saw an opportunity to penetrate the highly lucrative market for branded annual planners that competitors such as American Express had so successfully mined. Our custom publishing capabilities and brand-oriented focus made White Horn Group the obvious choice to develop the new product.
Approach
Extending the Bloomberg brand into a new product area called for a solution that would not only leverage the prestigious brand but would also reinforce its reputation as a provider of innovative and effective business resources. White Horn Group answered the challenge with the first-ever CD-ROM/desk diary combination, offering two diaries in one package at a very competitive retail price.  Effectively marketed through all the Bloomberg media, the double diary included promotional materials for other Bloomberg publications and services, further leveraging the brand with all its audiences.
Results
Creating an attractive and distinctive product worthy of the Bloomberg brand and perfectly suited to its clientele, White Horn Group created a new and profitable business for a respected firm via the existing distribution channels and marketing network. At the same time, we effectively promoted the company’s website, publications, and services through all retail channels and corporate special sales, enhancing brand continuity and recognition.

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