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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're launching a new product in the mass market, creating a brand or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn's business planning and strategic product development solutions attract a world-class clientele, including corporate giants, celebrities, innovative manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, retail sales, innovation, research, branding, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether introducing an innovative product, advising a corporate transaction or helping to create new revenue streams—our clients have discovered that we consistently deliver results that transform entire markets—while increasing shareholder value.

Vaulting over the competition, Jupiter had established itself as the acknowledged expert in online commerce and was preparing to go public and global. The company wanted a fresh identity that communicated its value and prestige to prospective shareholders and the media—an identity on which it could build its business.
White Horn Group worked to reposition Jupiter as the worldwide authority on Internet commerce, with sophisticated research and advisory services to help clients, including world-class corporations, evaluate the challenges of the global online economy and plot a path to success. We fashioned a compelling identity that reflected the high seriousness and excellence of the enterprise, and created a new logo that crystallized that identity and imparted a dynamic, forward-looking image. We helped the company reinforce that identity at every step, creating corporate stationery and attention-getting sales materials and establishing design standards for all professional communications, down to the charts on the company’s website.
White Horn Group developed a consistent aesthetic that reflects the core nature of the company’s business and elevates its recognition in the marketplace, and Jupiter achieved a solid corporate identity that matches its excellence.

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