Vaulting over the competition, Jupiter had established itself as the acknowledged expert in online commerce and was preparing to go public and global. The company wanted a fresh identity that communicated its value and prestige to prospective shareholders and the media—an identity on which it could build its business.
White Horn Group worked to reposition Jupiter as the worldwide authority on Internet commerce, with sophisticated research and advisory services to help clients, including world-class corporations, evaluate the challenges of the global online economy and plot a path to success. We fashioned a compelling identity that reflected the high seriousness and excellence of the enterprise, and created a new logo that crystallized that identity and imparted a dynamic, forward-looking image. We helped the company reinforce that identity at every step, creating corporate stationery and attention-getting sales materials and establishing design standards for all professional communications, down to the charts on the company’s website.
White Horn Group developed a consistent aesthetic that reflects the core nature of the company’s business and elevates its recognition in the marketplace, and Jupiter achieved a solid corporate identity that matches its excellence.