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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're launching a new product in the mass market, creating a brand or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn's business planning and strategic product development solutions attract a world-class clientele, including corporate giants, celebrities, innovative manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, retail sales, innovation, research, branding, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether introducing an innovative product, advising a corporate transaction or helping to create new revenue streams—our clients have discovered that we consistently deliver results that transform entire markets—while increasing shareholder value.

The New York Philharmonic is an institution with a glorious history and expansive future. However, because of changing times and audiences, the Board determined it was time to address the relevance and clarity of its image.
We offered a distinct positioning which communicates the experience live classical delivers encompassing heart, mind and soul. These attributes extend far beyond the functional benefits the Philharmonic had currently employed in communications and touches the real benefits we discovered through extensive research.  Once we achieved consensus with management and the Board we then crafted a new Brand which reinforces these benefits. A complete and consistent visual system further communicates all aspects of communications to numerous specialized audiences.
Perception now does not lag behind reality in the marketplace of the orchestra. Foundations understand why they should donate and customers should attend or subscribe for the season. Whether you are visiting a summer Concerts in the Parks performance, a Kidzone special school educational program or the glittering and important Opening Night at the start of the season, you are certain to experience a consistent and personal identity which is unique to the New York Philharmonic.

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