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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're creating a new brand or repositioning a multinational corporation, launching a new consumer product in the mass market or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn is a premier full-service branding agency whose business planning and strategic development solutions attract a world-class clientele, including corporate giants, celebrities, innovative product manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, innovation, research, corporate branding, national retail product sales, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn Group offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether advising during a merger or acquisition, introducing an innovative product, launching a digital marketing plan or helping create new revenue streams—our clients have discovered that we consistently deliver results that change markets—and increase shareholder value.

ClevelandBackground
Established in 1925, the Cleveland Airport System had established itself as the primary gateway for air travel in Northwest Ohio. Serving over 12 million passengers annually and a growing roster of partner airlines required a clear position in both local and national markets.
Approach
Working closely with the Mayor of Cleveland and airport executive management, White Horn Group helped articulate positioning and achieve consensus for a bold new identity.  Establishing a clear name as CLE – Cleveland Hopkins International Airport created a sense of both history and destination for both the City of Cleveland and the facility itself.
Results
Our unique ability to create consensus within complex organizations delivered complete agreement for all participants which was translated into an effective identity system.  Our dynamic and effective applications covered every aspect of the facility from directional signage, communications to vehicles and uniforms – dramatically showcasing the growing importance of CLE to the City and to the world

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