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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're launching a new product in the mass market, creating a brand or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn's business planning and strategic product development solutions attract a world-class clientele, including corporate giants, celebrities, innovative manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, retail sales, innovation, research, branding, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether introducing an innovative product, advising a corporate transaction or helping to create new revenue streams—our clients have discovered that we consistently deliver results that transform entire markets—while increasing shareholder value.

Established in 1925, the Cleveland Airport System had established itself as the primary gateway for air travel in Northwest Ohio. Serving over 12 million passengers annually and a growing roster of partner airlines required a clear position in both local and national markets.
Working closely with the Mayor of Cleveland and airport executive management, White Horn Group helped articulate positioning and achieve consensus for a bold new identity.  Establishing a clear name as CLE – Cleveland Hopkins International Airport created a sense of both history and destination for both the City of Cleveland and the facility itself.
Our unique ability to create consensus within complex organizations delivered complete agreement for all participants which was translated into an effective identity system.  Our dynamic and effective applications covered every aspect of the facility from directional signage, communications to vehicles and uniforms – dramatically showcasing the growing importance of CLE to the City and to the world

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