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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're launching a new product in the mass market, creating a brand or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn's business planning and strategic product development solutions attract a world-class clientele, including corporate giants, celebrities, innovative manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, retail sales, innovation, research, branding, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether introducing an innovative product, advising a corporate transaction or helping to create new revenue streams—our clients have discovered that we consistently deliver results that transform entire markets—while increasing shareholder value.

FineArtLampsBackground
Fine Art lamps, the leader in the industry, came to White Horn Group for assistance in translating the brand’s success into a household name with increased sales to match.
Approach
We worked to properly translate the dynamic attributes of the Fine Art history and brand into a positioning for today’s sophisticated market. Since Fine Art products are higher quality and more expensive than the competition this required the confidence of a market leader. We created a coordinated global marketing program uniting sales, merchandising and service into a single value chain for dealers and consumers alike. We also developed and produced the programs’ extensions from events to PR ensuring full awareness.
Results
Fine Art Lamps leads the market with an unrivaled reputation clearly translated into all aspects of its communications

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