Fine Art lamps, the leader in the industry, came to White Horn Group for assistance in translating the brand’s success into a household name with increased sales to match.
We worked to properly translate the dynamic attributes of the Fine Art history and brand into a positioning for today’s sophisticated market. Since Fine Art products are higher quality and more expensive than the competition this required the confidence of a market leader. We created a coordinated global marketing program uniting sales, merchandising and service into a single value chain for dealers and consumers alike. We also developed and produced the programs’ extensions from events to PR ensuring full awareness.
Fine Art Lamps leads the market with an unrivaled reputation clearly translated into all aspects of its communications