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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're creating a new brand or repositioning a multinational corporation, launching a new consumer product in the mass market or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn is a premier full-service branding agency whose business planning and strategic development solutions attract a world-class clientele, including corporate giants, celebrities, innovative product manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, innovation, research, corporate branding, national retail product sales, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn Group offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether advising during a merger or acquisition, introducing an innovative product, launching a digital marketing plan or helping create new revenue streams—our clients have discovered that we consistently deliver results that change markets—and increase shareholder value.

FineArtLampsBackground
Fine Art lamps, the leader in the industry, came to White Horn Group for assistance in translating the brand’s success into a household name with increased sales to match.
Approach
We worked to properly translate the dynamic attributes of the Fine Art history and brand into a positioning for today’s sophisticated market. Since Fine Art products are higher quality and more expensive than the competition this required the confidence of a market leader. We created a coordinated global marketing program uniting sales, merchandising and service into a single value chain for dealers and consumers alike. We also developed and produced the programs’ extensions from events to PR ensuring full awareness.
Results
Fine Art Lamps leads the market with an unrivaled reputation clearly translated into all aspects of its communications

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