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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're launching a new product in the mass market, creating a brand or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn's business planning and strategic product development solutions attract a world-class clientele, including corporate giants, celebrities, innovative manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, retail sales, innovation, research, branding, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether introducing an innovative product, advising a corporate transaction or helping to create new revenue streams—our clients have discovered that we consistently deliver results that transform entire markets—while increasing shareholder value.

SheratonBackground
Sheraton’s largest property in Times Square generates in excess of 25% of its annual revenue each year. Slated for complete exterior restoration over several years, the hotel was rightfully concerned about putting on a friendly face appealing to business and leisure travelers.
Approach
White Horn Group was asked to bring our unique blend of brand positioning, unconventional solutions and appropriate humor to solve a 60 story high problem. Taking our cues from the Times Square neighborhood we developed a fun and highly engaging peek of Sheraton’s intentions for the gigantic project. By fully wrapping the entire structure in a changing skin showcasing the new interiors – complete with full size renderings of future people and activities – we gave life to an otherwise blank façade.
Results
The solution supports Sheraton’s position as a leader n the hospitality business while giving a landmark property personality all its own

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