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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're launching a new product in the mass market, creating a brand or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn's business planning and strategic product development solutions attract a world-class clientele, including corporate giants, celebrities, innovative manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, retail sales, innovation, research, branding, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether introducing an innovative product, advising a corporate transaction or helping to create new revenue streams—our clients have discovered that we consistently deliver results that transform entire markets—while increasing shareholder value.
SUPER BOWL COMMERCIALS 2014 — THE GOOD, THE BAD AND THE UGLY- CHRISTOPHER JOHNSON SHARES HIS OPINION IN YAHOO FINANCE ON WHICH BRANDS SCORED OR MISSED
Christopher Johnson, CEO of Branding Firm Whitehorn Group Shares His Opinion on Which Brands Scored or Missed.  Read the complete story here:  http://finance.yahoo.com/news/super-bowl-commercials-2014-good-161149346.html Read more
CHRISTOPHER JOHNSON, SHARES HIS OPINION IN MARKET WATCH ON WHY LORDE’S ORIGINALITY AND PHARRELL WILLIAMS’ HAT ARE GOOD SIGNS FOR THE MUSIC BUSINESS
2014 GRAMMY Awards Showcases Celebrity Brands.  Read the full story here: http://www.marketwatch.com/story/2014-grammy-awards-showcases-celebrity-brands-2014-01-29 Read more
CHRISTOPHER JOHNSON, SHARES HIS OPINION IN WALLSTREET JOURNAL ON HOW CHRISTIE CAN RETAIN HIS HOPES FOR THE WHITEHOUSE IN 2016
The Effect of Bridgegate on Chris Christie’s Political Brand.  Read the full story here: http://www.marketwatch.com/story/the-effect-of-bridgegate-on-chris-christies-political-brand-2014-01-20 Read more
CHRISTOPHER JOHNSON SHARES HIS OPINION IN WALL STREET JOURNAL ON WHY ALL HOLIDAYS MATTER IN OUR INCREASINGLY DIVERSE WORLD
The War on Christmas and Consumer Brands.  Read the story here: http://www.marketwatch.com/story/the-war-on-christmas-and-consumer-brands-2013-12-18?reflink=MW_news_stmp Read more
IN CONSIDERATION OF MANDELA’S BRAND, CHRISTOPHER JOHNSON, GIVES HIS OPINION IN YAHOO ON HOW WE CAN RESPECT AND PRESERVE HIS LEGACY
Why Brand Management By Mandela’s Heirs is Critical For Posterity and Also Humanity.  Read the story here: http://finance.yahoo.com/news/consideration-mandelas-brand-christopher-johnson-134723601.html Read more
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