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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're launching a new product in the mass market, creating a brand or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn's business planning and strategic product development solutions attract a world-class clientele, including corporate giants, celebrities, innovative manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, retail sales, innovation, research, branding, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether introducing an innovative product, advising a corporate transaction or helping to create new revenue streams—our clients have discovered that we consistently deliver results that transform entire markets—while increasing shareholder value.

CHRISTOPHER JOHNSON’S COLUMN IN BRANDING MAGAZINE: UNDER ARMOUR’S UNEXPECTED BRAND MANAGEMENT PROBLEM IN SOCHI

June 19th, 2014
Christopher Johnson’s column in Branding Magazine: Under Armour’s Unexpected Brand Management Problem in Sochi.  Read the story here:
http://www.brandingmagazine.com/2014/02/19/under-armour-brand-management-problem-sochi/
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