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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're launching a new product in the mass market, creating a brand or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn's business planning and strategic product development solutions attract a world-class clientele, including corporate giants, celebrities, innovative manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, retail sales, innovation, research, branding, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether introducing an innovative product, advising a corporate transaction or helping to create new revenue streams—our clients have discovered that we consistently deliver results that transform entire markets—while increasing shareholder value.

jetblueBackground
JetBlue, a hot startup airline with a fresh customer focused approach and the funding to pull it off, needed to develop an image that would communicate its core proposition—new planes, discount fares with flair—to consumers across the country.
Approach
Positioning: White Horn Group worked with JetBlue to develop a compelling positioning linking important aspects of travel which fliers crave: friendly, nice, human, witty and fun.
Design System:
We then established and managed a visual vocabulary reflecting the company’s low-cost/high-style approach, which pairs rock-bottom fares with leather seating and free Direct TV on seatback screens for every passenger. Implementation: Our on-going brand management skills, comprehensive capabilities in strategic communications, and clean, contemporary design sensibilities effectively translated the JetBlue message into a consistent and appealing aesthetic across a wide range of vehicles—literally. Our colorful solutions brightens the interiors and exteriors of the JetBlue Airbus fleet, ticket kiosks, flight schedules, signage, and numerous communications.
Results
Bold and perfectly on target, JetBlue’s immediately identifiable visual aesthetic reinforces brand promises, awareness and loyalty, and our ongoing brand management has helped JetBlue stake out a leadership position in a highly competitive industry.

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