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New Brands

Whitehorn helps clients define—or refine—their vision and put that vision to work in the marketplace. Whether we're creating a new brand or repositioning a multinational corporation, launching a new consumer product in the mass market or building a global licensing program—our practical, engaging solutions help realize a brand's true potential—in any category and any market.

New Products

Whitehorn is a premier full-service branding agency whose business planning and strategic development solutions attract a world-class clientele, including corporate giants, celebrities, innovative product manufacturers, energetic entrepreneurials, and visionary nonprofits. Our team includes strategy, innovation, research, corporate branding, national retail product sales, licensing, publishing and marketing professionals handpicked for their experience, expertise, and creativity.

New Markets

Nimble, insightful, and inventive, Whitehorn Group offers a comprehensive range of services to meet our clients' multifaceted needs—from full-fledged business strategy, retail channel development and brand solutions to targeted initiatives that penetrate new markets. Whether advising during a merger or acquisition, introducing an innovative product, launching a digital marketing plan or helping create new revenue streams—our clients have discovered that we consistently deliver results that change markets—and increase shareholder value.

jetblueBackground
JetBlue, a hot startup airline with a fresh customer focused approach and the funding to pull it off, needed to develop an image that would communicate its core proposition—new planes, discount fares with flair—to consumers across the country.
Approach
Positioning: White Horn Group worked with JetBlue to develop a compelling positioning linking important aspects of travel which fliers crave: friendly, nice, human, witty and fun.
Design System:
We then established and managed a visual vocabulary reflecting the company’s low-cost/high-style approach, which pairs rock-bottom fares with leather seating and free Direct TV on seatback screens for every passenger. Implementation: Our on-going brand management skills, comprehensive capabilities in strategic communications, and clean, contemporary design sensibilities effectively translated the JetBlue message into a consistent and appealing aesthetic across a wide range of vehicles—literally. Our colorful solutions brightens the interiors and exteriors of the JetBlue Airbus fleet, ticket kiosks, flight schedules, signage, and numerous communications.
Results
Bold and perfectly on target, JetBlue’s immediately identifiable visual aesthetic reinforces brand promises, awareness and loyalty, and our ongoing brand management has helped JetBlue stake out a leadership position in a highly competitive industry.

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